Course teaser
Méthodes pratiques pour identifier votre client idéal (ICP), concevoir expériences d'acquisition rapides et scalables, et tester canaux (réseaux sociaux, inbound, outreach et paid). Comprend templates de funnels, scripts de cold outreach et métriques clés (CAC, LTV, conversion...
Roadmap
-
1. Identifying Your Ideal Customer Profile (ICP) & Customer Research
Learn to define a precise ICP, run rapid primary research, and translate insights into prioritized customer segments. This chapter equips you with frameworks and hands-on templates to generate testable value hypotheses and interview scripts you can deploy immediately. -
2. Designing Rapid Acquisition Funnels and MVP Experiments
Learn to build minimal, measurable funnels that test acquisition hypotheses fast. This chapter covers funnel templates, hypothesis-driven experiments, landing page and offer design, and how to interpret early conversion signals. -
3. Channel Testing: Social, Inbound, Outreach, and Paid
Understand how to test and compare acquisition channels systematically. The chapter provides playbooks and templates for social content, SEO/inbound quick wins, personalized outreach, and small-budget paid tests. -
4. Cold Outreach & Sequences: Templates, Personalization, and Metrics
Master cold outreach fundamentals and sequences that scale with personalization. This chapter includes high-conversion scripts, sequence cadences, tools for scaling, and KPIs to monitor for continuous improvement. -
5. Metrics, Unit Economics, and Learning from Data
Focus on the metrics that matter for acquisition and early growth: CAC, LTV, conversion rates, cohort analysis, and experiment tracking. Learn to compute simple unit economics and use them to prioritize channels and experiments. -
6. Scaling Growth: Playbooks, Automation, and Team Structure
Translate validated acquisition plays into scalable engines. This chapter covers automation, tooling, team roles, process handoffs, and how to maintain experimentation discipline while scaling.