Course teaser
Techniques pratiques pour structurer un tunnel d'acquisition, tester des canaux (SEO, content, paid ads, partenariats), construire des expériences A/B rapides et mesurer l'impact avec des métriques (CAC, LTV, activation). Comprend ateliers pour concevoir et lancer 3 expérience...
Roadmap
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1. Foundations: Acquisition Funnels, Metrics & Strategy
Establishes the core concepts of customer acquisition for startups: funnels, key metrics (CAC, LTV, activation), customer journeys and how to translate strategy into measurable goals. Prepares learners to design hypotheses and choose channels with clarity. -
2. Testing Channels: SEO, Content & Organic Growth
Covers practical SEO, content marketing, and organic strategies: keyword selection, content planning, on-page optimization, distribution tactics and measurement for early traction. -
3. Paid Acquisition: Designing Efficient Paid Tests
Teaches how to structure paid campaigns to learn cheaply: audience segmentation, creative testing, bidding strategies, and linking paid experiments to activation and LTV. -
4. Rapid Experiments & A/B Testing Workflow
Practical framework for designing, launching, and analyzing rapid A/B tests and growth experiments with reproducible decision rules and velocity. -
5. Analytics, Attribution & Scaling Growth
Focuses on analytics architecture, attribution models, cohort analyses, and playbooks for scaling channels once validated. Includes governance for data-driven growth decisions. -
6. Growth Playbook: Campaigns, Partnerships & Week-long Launch Sprints
Puts learning into practice with structured sprints: how to plan a week that launches three acquisition experiments, measures impact, and iterates. Includes partnership and integration tactics.