SolidCV

Acquisition clients & ventes pour fondateurs — Vendre avant de construire

Apprenez une méthode pratique pour identifier des segments de clients prioritaires, concevoir des scripts d'entretien, valider des offres par des ventes rapides (pre-sales) et construire un funnel reproductible. Inclut exercices : 5 entretiens clients guidés, création d'une landing page de prévente et techniques d'outreach (cold email, LinkedIn, partenariats).

Format Progressive
Level Intermédiaire
Language en

Course teaser

Apprenez une méthode pratique pour identifier des segments de clients prioritaires, concevoir des scripts d'entretien, valider des offres par des ventes rapides (pre-sales) et construire un funnel reproductible. Inclut exercices : 5 entretiens clients guidés, création d'une la...

Roadmap

  • 1. Chapter 1 — Why sell before you build: targeted segments and riskiest assumptions
    This chapter explains the rationale for selling before building, how to segment and prioritize customer groups, and how to convert problem hypotheses into testable assumptions. It ends with a concrete plan to run five guided pre-sales interviews to validate demand.
  • 2. Chapter 2 — Conducting high-impact customer interviews and building scripts
    Learn how to design interview guides, ask non-leading questions, probe for metrics, and use a decision-focused script that ends with a commitment ask. Includes templates for different buyer personas and role-play exercises.
  • 3. Chapter 3 — Pre-sales offers, pricing tests, and quick landing pages
    How to design pre-sales offers (deposits, LOIs, tiered pre-orders), choose pricing test formats, and build a minimum landing page optimized for conversion and learning. Includes sample copy and conversion heuristics.
  • 4. Chapter 4 — Outreach channels: cold email, LinkedIn, partnerships, and paid tests
    Tactical playbooks for outreach: templates and cadences for cold email and LinkedIn, how to design partnership outreach, and how to run small paid tests to validate demand quickly.
  • 5. Chapter 5 — Building a repeatable funnel and tracking metrics
    Turn early wins into a repeatable acquisition funnel: capture leads, follow-up flows, simple CRM use, cohort tracking, and key conversion metrics. Learn to iterate on funnel leaks using experiments.
  • 6. Chapter 6 — From pre-sales to product roadmap and scaling acquisition
    Translate early sales evidence into product priorities and a go-to-market plan. Learn how to integrate feedback into the roadmap, hire or contract growth resources, and scale outreach while preserving signal quality.