Course teaser
Apprenez des tactiques pratiques pour trouver et convertir vos premiers clients en partant des besoins et non du produit. Le cours couvre la qualification des prospects, scripts de vente, tests d'offre (selling before building), canaux payants vs organiques, construction de fu...
Roadmap
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1. Chapter 1 — Customer-first discovery: think needs before features
Establish a customer-first mindset and practical skills to discover, qualify, and validate real customer needs before building. Learn how to define ICPs and JTBD, run interviews, qualify prospects, and run early offer tests that generate revenue before an MVP is finished. -
2. Chapter 2 — Channels: choosing and testing paid vs organic acquisition
Explore acquisition channels suitable for early-stage founders, compare paid and organic approaches, and learn rapid tests to find the most efficient channels for your ICP. -
3. Chapter 3 — Offers, pricing, and conversion optimization
Design offers that convert: packaging, pricing experiments, and landing-page tactics that increase pilot and pre-order conversions. -
4. Chapter 4 — Sales scripts, handling objections and closing pilots
Learn repeatable sales scripts, objection-handling patterns, contract basics for pilots, and techniques to close and upsell from pilots to recurring customers. -
5. Chapter 5 — Paid acquisition mechanics and creative testing
Get hands-on with ad funnel setup, creative testing, basic analytics, and budgeting for early paid campaigns that feed discovery calls and pilots. -
6. Chapter 6 — From pilots to scalable revenue and repeatable sales
Blueprint the transition from ad-hoc pilots to a repeatable sales engine: process, hires, tooling, and growth criteria to plan scale responsibly.