Course teaser
Techniques pratiques pour générer vos premiers clients et diminuer le coût d'acquisition : growth experiments, acquisition organique et payante, optimisation de landing pages, tracking (UTM, analytics) et automatisation du pipeline commercial.
Roadmap
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1. Foundations of Growth Hacking and Funnel Thinking
Introduce growth hacking mindset, core metrics, and the customer funnel. Learners will map a simple funnel, choose a North Star metric, and set up the minimum tracking and experiment process to run their first growth tests. -
2. Organic Acquisition: Content, SEO and Community
Deep dive into organic channels: content marketing, SEO fundamentals, social/community strategies, and referral mechanics to drive low-cost user acquisition. -
3. Paid Acquisition: Channels, Bidding and Creative Testing
Practical approaches to paid acquisition across platforms: campaign structure, targeting, bidding strategies, creative testing, and budgeting to optimize CAC. -
4. Funnel Optimization and Conversion Rate Optimization (CRO)
Tactics to optimize landing pages, onboarding flows, forms and pricing pages through research, A/B testing, and qualitative user feedback. -
5. Tracking, Analytics and Attribution (UTM, GA4, Events)
Implement robust tracking: UTM strategy, event taxonomy, GA4 setup, attribution models, and dashboards to drive decisions and measure experiments. -
6. Automation, CRM and Scaling the Growth Engine
As growth matures, automate lead flows, orchestrate email and CRM sequences, and scale tooling while preserving experimentation discipline.