Course teaser
Apprenez à identifier vos clients cibles, concevoir et mener des interviews clients efficaces, construire des MVPs rapides et mesurer l'adéquation produit-marché. Méthodes : customer discovery, tests d'hypothèses, metrics PMF et itérations rapides.
Roadmap
-
1. Foundations: Market Validation and Product‑Market Fit
This chapter establishes core concepts: what market validation and product‑market fit (PMF) mean, why they matter, and the cognitive and methodological foundations of a hypothesis‑driven discovery process. It introduces customer segmentation, interview techniques, rapid experiments and early MVP thinking. -
2. Designing Discovery Research and Interviewing Deeply
Learn advanced techniques for designing interview guides, sampling respondents, analyzing qualitative data and converting insights into prioritized product decisions. -
3. Designing and Running MVPs and Experiments
This chapter covers practical experiment design: test types (smoke tests, concierge, landing pages), instrumentation, minimum viable prototypes, prioritization, and decision rules for iterating or pivoting. -
4. Measuring Product‑Market Fit and Early Metrics
Focus on the metrics that indicate PMF: retention curves, activation funnels, Net Promoter Score variants for PMF, cohort analysis and unit economics to determine if growth is sustainably driven by product value. -
5. Iterating, Scaling, and Go‑to‑Market After PMF
Once evidence points toward PMF, plan for scaling: operationalizing onboarding, optimizing funnel, channel experiments, pricing strategies and organizational changes required to grow responsibly.